The VBS manages brand consistency centrally across all ventures. BEBUS operates as a B2B ingredient brand targeting OEMs; TONE and REAL are D2C consumer brands. Track campaign performance and brand health across the portfolio.
| Campaign | Venture | Channel | Budget | Spent | Reach | Timeline | Status |
|---|---|---|---|---|---|---|---|
| EV OEM Partner Outreach Q1 | BEBUS | OEM Direct | £12,000 | £7,400 | 18 | 2026-01 → 2026-03 | Live |
| Cenex EV Trade Show | BEBUS | Trade Shows | £8,000 | £0 | — | 2026-06 → 2026-06 | Planned |
| Eco-Entertainment Launch Campaign | TONE | Social Media | £5,000 | £2,800 | 42k | 2026-02 → 2026-04 | Live |
| D2C E-Commerce Store Launch | TONE | D2C E-Commerce | £6,500 | £0 | — | 2026-05 → 2026-07 | Planned |
| Sports Protection PR Push | REAL | PR & Press | £4,000 | £1,200 | 85k | 2026-02 → 2026-03 | Live |
| Athlete Partnership Programme | REAL | Partnerships | £9,000 | £0 | — | 2026-04 → 2026-12 | Planned |
| Global IP Licensing Outreach | EcoRace | Digital B2B | £3,500 | £1,800 | 24 | 2026-01 → 2026-06 | Live |
BEBUS operates as a Tier 1 ingredient brand. The VBS manages a consistent technical brand narrative that positions BEBUS as a trusted sustainability partner to OEM customers globally.
TONE and REAL are direct-to-consumer brands. The VBS provides centralised brand guidelines, tone of voice, and sustainability storytelling frameworks to ensure consistency across all consumer touchpoints.
EcoRace acts as the parent brand and R&D engine. Its brand identity signals scientific credibility and environmental leadership, providing a halo effect for all spin-off ventures.