Multi-dimension brand maturity scoring across visual identity, messaging, digital presence, OEM readiness, consumer readiness, and sustainability story. Scores are weighted differently for B2B and D2C ventures.
Logo, colour palette, typography, and design system consistency.
Clear value proposition, tone of voice, and sustainability narrative.
Website, SEO, social media, and digital content quality.
Technical datasheets, case studies, and partner-facing materials.
D2C packaging, product storytelling, and retail-ready materials.
Environmental credentials, B Corp alignment, and impact reporting.
| Dimension | B2B Weight | D2C Weight | Rationale |
|---|---|---|---|
| Visual Identity | 15% | 20% | Logo, colour palette, typography, and design system consistency. |
| Brand Messaging | 20% | 20% | Clear value proposition, tone of voice, and sustainability narrative. |
| Digital Presence | 10% | 25% | Website, SEO, social media, and digital content quality. |
| OEM / Trade Readiness | 30% | 5% | Technical datasheets, case studies, and partner-facing materials. |
| Consumer Readiness | 5% | 20% | D2C packaging, product storytelling, and retail-ready materials. |
| Sustainability Story | 20% | 10% | Environmental credentials, B Corp alignment, and impact reporting. |
Brand Readiness is one dimension of the full Business Readiness Level framework. The BRL 100-task register covers all four VRL stages — from legal entity formation to go-to-market execution. Tasks 76–100 (Go-to-Market and Scaling) are managed in the Brand Execution Platform.