Dual-readiness scoring linked to live financial data — VRL × TRL matrix + funding pipeline
Stacked view of capital raised and remaining funding gap per portfolio brand
Brands in the top-right quadrant (VRL ≥ 3, TRL ≥ 6) are approaching investment readiness
All criteria must be met for a brand to be marked Investment Ready. Current portfolio: 0/5 brands ready.
| Brand | Channel | VRL | TRL | Funding Ask | Raised | Gap | Runway | Status |
|---|---|---|---|---|---|---|---|---|
| EcoBlend | B2B | 2/4 | 4/9 | £500k | £280k | £220k | Healthy · 14m | In Progress |
| BEBUS | B2B | 2/4 | 3/9 | £400k | £120k | £280k | Monitor · 8m | In Progress |
| TONE | D2C | 1/4 | 2/9 | £300k | £50k | £250k | Critical · 5m | In Progress |
| REAL | D2C | 1/4 | 2/9 | £350k | £95k | £255k | Monitor · 10m | In Progress |
| PIPE | D2C | 1/4 | 1/9 | £250k | £0 | £250k | Monitor · 6m | In Progress |